size guide: regular

INCHES CENTIMETERS

SIZE XS S M L XL
    S/M M/L  
UK 4 6 8 10 12 14 16 18
EUROPE 32 34 36 38 40 42 44 46
USA/CANADA 0 2 4 6 8 10 12 14
AUS / NZ 4 6 8 10 12 14 16 18
BUST
WAIST
HIPS
womens leg length - guideline only
STANDARD LONG
TROUSERS
LEGGING
JEANS
TO FIT MEASUREMENT

sleeve length reduced by 3cm
crutch length, front to back waist through the legs, shortened by 3cm
bodice length shortened 2cm

size guide: petite

INCHES CENTIMETERS

SIZE XS S M L
UK 4 6 8 10 12 14
EUROPE 32 34 36 38 40 42
USA/CANADA 0 2 4 6 8 10
AUS / NZ 4 6 8 10 12 14
BUST
WAIST
HIPS
petite leg length - guideline only
TROUSERS
LEGGING
JEANS
TO FIT MEASUEMENT

sleeve length reduced by 3cm
crutch length, front to back waist through the legs, shortened by 3cm
bodice length shortened 2cm

size guide: plus

INCHES CENTIMETERS

UK 16 18 20 22 24 26 28
EUROPE 44 46 48 50 52 54 56
USA/CANADA 12 14 16 18 20 22 24
AUS / NZ 16 18 20 22 24 26 28
BUST
WAIST
HIPS
womens leg length - guideline only
STANDARD LONG
TROUSERS
LEGGING
JEANS
TO FIT

sleeve length reduced by 3cm
crutch length, front to back waist through the legs, shortened by 3cm
bodice length shortened 2cm

size guide: tall

INCHES CENTIMETERS

UK 6 8 10 12 14 16
EUROPE 34 36 38 40 42 44
USA/CANADA 2 4 6 8 10 12
AUS / NZ 6 8 10 12 14 16
BUST
WAIST
HIPS
tall leg length - guideline only
TROUSERS
LEGGING
JEANS
TO FIT MEASUEMENT

sleeve length increased by 3.5cm
crutch length, front to back waist through the legs, increased 2cm
bodice length increased 1cm

size guide: shoes

UK 2 3 4 5 6 7 8 9
EUROPE 35 36 37 38 39 40 41 42
USA/CANADA 4 5 6 7 8 9 10 11
AUS / NZ 4 5 6 7 8 9 10 11

size guide: regular

INCHES CENTIMETERS

womens main range lingerie & swimwear
dresses  
UK 6 8 10 12 14 16
EUROPE 34 36 38 40 42 44
USA/CANADA 2 4 6 8 10 12
AUS / NZ 6 8 10 12 14 16
bra  
UK 30c 32b 34b 36b 38b 40b
EUROPE 65c 70b 75b 80b 85b 90b
USA/CANADA 30c 32b 34b 36b 38b 40b
AUS / NZ 8c 10b 12b 14b 16b 18b
u/bust uk bust
         
6
         
8
         
10
         
12
         
14
         
16
         
u/bust europe bust
         
34
         
36
         
38
         
40
         
42
         
44
         
u/bust usa / canada bust
         
2
         
4
         
6
         
8
         
10
         
12
         
u/bust aus / nz bust
         
6
         
8
         
10
         
12
         
14
         
16
         

measure yourself

how to measure the correct size for you:

  1. under bust (80% of your support) take a snug mesurment around your body just under the bust on your rib cage.
  2. bust (20% of your support) Measure your bust at its fullest point. The tape measure should be held more loosely than before.
  3. size Match your bust and under bust to a dress size.

Use the chart to first highlight your under bust measurementand then your bust to discover the correct dress size.

What if I'm between sizes? For example if your under bust is 71cm and your bust is 90cm you will be between an 8 and a 10. with our simple returns process why not try both and use the checklist to decide the best fit for you?

size guide: plus

INCHES CENTIMETERS

womens plus size lingerie & swimwear
dresses  
UK 16 18 20 22 24
EUROPE 44 46 48 50 52
USA/CANADA 12 14 16 18 20
AUS / NZ 16 18 20 22 24
bra  
UK 40b 42b 44b 46b 48b
EUROPE 90b 95b 100b 105b 110b
USA/CANADA 40b 42b 44b 46b 48b
AUS / NZ 18b 20b 22b 24b 26b
u/bust uk bust
         
16
         
18
         
20
         
22
         
24
         
u/bust europe bust
         
46
         
48
         
50
         
52
         
54
         
u/bust usa/canada bust
         
12
         
14
         
16
         
18
         
20
         
u/bust aus/nz bust
         
16
         
18
         
20
         
22
         
24
         

measure yourself

how to measure the correct size for you:

  1. under bust (80% of your support) take a snug mesurment around your body just under the bust on your rib cage.
  2. bust (20% of your support) Measure your bust at its fullest point. The tape measure should be held more loosely than before.
  3. size Match your bust and under bust to a dress size.

Use the chart to first highlight your under bust measurementand then your bust to discover the correct dress size.

What if I'm between sizes? For example if your under bust is 71cm and your bust is 90cm you will be between an 8 and a 10. with our simple returns process why not try both and use the checklist to decide the best fit for you?

size guide: shirts

INCHES CENTIMETERS

SIZE XXS XS S M L XL XXL
UK 32 34 36 38 40 42 44 46
EUROPE 42 44 46 48 50 52 54 56
USA/CANADA 32 34 36 38 40 42 44 46
AUS / NZ 32 34 36 38 40 42 44 46
SCANDINAVIA 42 44 46 48 50 52 54 56
CHEST
COLLAR

size guide: trousers

INCHES CENTIMETERS

SIZE XXS XS S M L XL XXL
UK 26 28 30 32 34 36 38 40
EUROPE 42 44 46 48 50 52 54 56
USA/CANADA 26 28 30 32 34 36 38 40
AUS / NZ 26 28 30 32 34 36 38 40
SCANDINAVIA 42 44 46 48 50 52 54 56
WAIST
LEG LENGTH - GUIDELINE ONLY STANDARD LONG
JEANS
TROUSERS
SHORTS, TO KNEE
TO FIT MEASUREMENT

size guide: shoes

UK 5 6 7 8 9 10 11 12
EUROPE 39 40 41 42 43 44 45 46
USA/CANADA 6 7 8 9 10 11 12 13
AUS / NZ 4 5 6 7 8 9 10 11