size guide: regular

INCHES CENTIMETERS

womens main range lingerie & swimwear
dresses  
UK 6 8 10 12 14 16
EUROPE 34 36 38 40 42 44
USA/CANADA 2 4 6 8 10 12
AUS / NZ 6 8 10 12 14 16
bra  
UK 30c 32b 34b 36b 38b 40b
EUROPE 65c 70b 75b 80b 85b 90b
USA/CANADA 30c 32b 34b 36b 38b 40b
AUS / NZ 8c 10b 12b 14b 16b 18b
u/bust uk bust
         
6
         
8
         
10
         
12
         
14
         
16
         
u/bust europe bust
         
34
         
36
         
38
         
40
         
42
         
44
         
u/bust usa / canada bust
         
2
         
4
         
6
         
8
         
10
         
12
         
u/bust aus / nz bust
         
6
         
8
         
10
         
12
         
14
         
16
         

measure yourself

how to measure the correct size for you:

  1. under bust (80% of your support) take a snug mesurment around your body just under the bust on your rib cage.
  2. bust (20% of your support) Measure your bust at its fullest point. The tape measure should be held more loosely than before.
  3. size Match your bust and under bust to a dress size.

Use the chart to first highlight your under bust measurementand then your bust to discover the correct dress size.

What if I'm between sizes? For example if your under bust is 71cm and your bust is 90cm you will be between an 8 and a 10. with our simple returns process why not try both and use the checklist to decide the best fit for you?