"The Media Mix"
Delivering impact across relevant channels has helped spread the WeAreUs message globally. We take the same approach with each campaign to create a consistent message and brand identity. The percentages are based on total media spend and show the current WeAreHot mix as it stands
Launching campaigns with social advertising on relevant channels helps to drive engagement. For WeAreHot we targetted on Twitter with the TV ad, including people who were having conversations around the shows we were airing in to strengthen the multi- screen experience.
Selecting key titles each month, print media helps to build our ATL coverage while strengthening relationships with the press. Since the launch of WeAreUs weve advertised across titles with a circulation of 11.2 million.