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We use the following cookies:
Strictly Necessary Cookies- These cookies enable services you have specifically asked for.
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas. Without using these cookies, services you have asked for such as shopping baskets or e-billing cannot be provided.
Functionality Cookies – These cookies remember choices you make to improve your experience.
These cookies are used to recognise you when you return to our website. They allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features such as greeting you by name. They can also be used to remember changes you have made to text size, fonts and other parts of our website that you can customise. They may also be used to provide services you have asked us for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Tracking, targeting or Advertising Cookies - These cookies collect information about your browsing habits.
These cookies record your visit to our website, the pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are also used to track whether you have clicked through to our website from one of our affiliate’s websites so that we can manage our affiliate networks.
We will use this information to make our website and the advertising (including product recommendations) displayed on it more relevant to your interests. These cookies are also placed by third parties (including advertising networks) with our permission. These cookies remember that you have visited our website and the pages you have visited, and this information is shared with other organisations such as advertisers and may be used to deliver adverts to you on third party websites or applications (or via email where you have consented to this) based on your online activity.
Change Browser Settings - If you don’t change your browser settings and continue to use our website, we will assume that you consent to us continuing to download cookies onto your device.
Whether or not you allow us to download cookies is up to you, but if you choose to disable cookies by changing your browser settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.
There are opt-out schemes which allow you to opt-out from receiving targeted advertising from third parties who are members of those schemes:
Network Advertising Initiative – Please visit http://www.networkadvertising.org/choices
EDAA – Please visit http://www.youronlinechoices.eu for further information
You can find more information about cookies at:https://ico.org.uk/for-the-public/online/cookies/ and https://www.google.co.in/intl/en/policies/technologies/cookies/.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below.
This cookie is used for collecting a region code and setting the user’s region.
This cookie is used for collecting a language code and setting display language so we can present you the correct language.
This cookie is used for user reference ID and verification hash collected, for the purposes of session control.
This cookie collects session ID for the purposes of session control.
This cookie is used for collecting a list of your recently viewed products so we can display "recently viewed items" to help you find
products more easily.
Expiry: One week
This cookie is used for collecting a list of recently viewed items for the purposes of displaying "recommended items" panel.
This cookie is used for collecting recommended items tracking code for the purposes of building "recommended items" data.
This cookie collects data on currency to rate against in order to provide an exchange rate.
This cookie stores referral data to track sites that link to Demandware.
Expiry: 2 days
This cookie stores user's preference for the product information display page.
Expiry: 1 week
This cookie keeps user's preference for the number of products to view per page.
This cookie keeps the last 3 keyword searches for the purpose of displaying the last 3 key words so users can quickly go back to them.
Expiry: 1 day
This cookie manages performance on the website platform.
Expiry: at end of Browser session
Google Analytics & Web Optimiser
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us
improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have
come to the site from and the pages they visited.
Click here for an overview of privacy at Google
This cookie stores a user ID to allow return visits to be tracked.
This cookie stores a session ID to provide a better experience for the length of the visit.
Expiry: after 4 hours of inactivity
This cookie tracks where a recommendation served by Peerius has been clicked.
Expiry: a few seconds
This cookie is used to check if cookies are enabled.
This cookie stores a unique randomly assigned ID given to each user.
This cookie stores a unique randomly assigned ID for a user’s session.
This cookie stores an ID used to track the details of a zone (area) that the user has clicked on.
This cookie stores the URL of the site that the user came from so we can make our content more relevant to you.
This cookie is set when you watch a video on boohoo.com so we can make sure our videos are performing correctly in order to give the best
Banner Ad Cookies
These cookies are set to target you with advertising which may be of interest to you.
These cookies are set to re-target you with products you have previously clicked on our site. We remind you about these products elsewhere
in the web which may assist you in making the purchase.
Abandon Basket Email
This cookie stores the customer's name and email address(where the customer has logged into their account on our website when using the
website) and re-targets via email with products they have abandoned in their shopping basket.
Collects statistical information to help measure cross-channel marketing.
Interest-based Advertising: Ad Roll allows us to track visitors to our site, see what products they have viewed, so that they can retargetthe customer through banner advertising. They also track conversions so we can optimise performance of our campaigns.
Interest-based Advertising: Affiliate Window allows us to track users who come to us from our affiliate marketing partners.
Interest-based Advertising: This cookie tracks the performance of the advertising campaigns we buy with certain third parties through Appnexus’ exchange.
Interest-based Advertising: APD allows us to track users who come to us from our affiliate marketing partners.
Interest-based Advertising: This is a management solution used to track the effectiveness of different advertising campaigns which are delivered to different audiences.
Interest-based Advertising: Commission Junction allows us to track users who come to us from our affiliate marketing partners.
Interest-based Advertising: Affiliate Window allows us to track users who come to us from our affiliate marketing partners
Interest-based Advertising: This cookie allows us to target the advertising we do on third party websites more effectively.
Facebook Custom Audience
Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.
Facebook Exchange (FBX)
Interest-based Advertising: This cookie executes, delivers and tracks the performance of DR performance campaigns.
Google (AdWords Remarketing)
Interest-based Advertising: This cookie facilitates post-visit messaging to drive return visits.
Analytics: This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group.
Google Tag Manager
This cookie is used to track and manage other cookies used.
Interest-based Advertising: This tag tracks performance of feed based advertising.
Interest-based Advertising: The Polyvore tag allows us to track the performance of traffic driven from our digital ad spend campaigns on their site.
Interest-based Advertising: Price grabber tag allows us to track performance of traffic driven from our digital ad spend campaign on their site.
Interest-based Advertising: Rakuten allows us to track users who come to us from our affiliate marketing partners.
Widgets – customer reviews
Email Service Provider: This cookie tracks viewed pages and purchased products and send relevant marketing communications to customers via email. In addition, the cookie tracks the channel performance.
Email Retargetting Partner: This cookie tracks viewed pages and purchased products and send relevant marketing communications to customers via email. In addition, the cookie tracks the channel performance.
Interest-based Advertising: Zanox allows us to track users who come to us from our affiliate marketing partners.