Set against a backdrop of the iconic London skyline,
WeAreNow brings you the freshest trends for the season ahead.

Soundtracked by the latest homegrown talent, this is what you need...NOW

“The shoot today in three words? Windy,
refreshing and fun!” Elin

“Being British to me means London, having tea and being fashionable – you guys are so fashionable!” Marina

“One of my favourite things about being on a boohoo shoot for USA is the good food- there's always food 24/7. It's in a really fun location so I can't complain!” Savannah

Check out the new campaign