More than just jeans

MAKE LAIDBACK STYLING A BREEZE WITH THE NEW BOOHOO BLUE COLLECTION. BUILT AROUND AN ESSENTIAL EDIT OF DENIM, YOU’LL FIND FRESH NEW CUTS AND COLOURS EACH SEASON, ALONG WITH RELAXED STAPLES AND CASUAL BASICS SO YOU CAN MIX ‘N’ MATCH YOUR EVERYDAY LOOK WITH EASE.

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  • Find Your Fit

    Make your jeans come true with our new season denim guide

  • The High Waisted Skinny

    Ultra-flattering high waists make for the sleekest silhouette. Try out fresh white skinnies with summer-ready sandals or sliders for a new season spin.

    Shop HIGH WAISTED JEANS
  • The Distressed Boyfriend

    Nail laidback styling in these 90s heroes; updated with ultra-distressed rips and light acid finishes.Borrowed from the boyfriend never looked so good.

    Shop boyfriend Jeans
  • The Indigo Tube Jean

    The classic tube jean will see you from day to night with ease. Spray on styles look good on everyone, hugging and holding your curves in all the right places.

    There’s a reason this style never goes out of fashion…

    Shop Skinny Jeans
  • The Low Rise Skinny

    Easy wear skinnies are your wardrobe BFFs. Not a fan of the high waist? Stick to the 00s favourite low rise in clean denim washes for a super street edge. Ragged rips continue to run into the new season so get ready to tear it up

    Shop skinny Jeans
  • The 70s Flare

    Get your kicks with the shape of the season; the ultimate leg-lengthener that’s perfect for balancing curvier silhouettes.
    For never-ending pins pair with heels and a tucked in blouse for a 70s-inspired look full of style and sass.

    Shop FLARED Jeans

Get Casual

BLUE CRUSH

Kendall Jenner
Meet the Queen of effortless cool

STEAL HER Style

Say It Loud

Slogan tees are your
everyday essential.

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buyer’s edit

Tucked in, layered or tied around the
waist, we can’t get enough

BUY ME

Dare To Flare

Make Like poppy D, Alexa & co. In The Shape of the season.

Style me

Make casual dresses your
go-to for everyday cool

SHOP DRESSES