We Are Free

A new season for us is about being free

Packing our bags and taking things on the road, we journeyed through the desert to shoot our latest TV commercial. From the crew to the models, stylists and photographer, everyone in the boohoo team embodies our values - fun, inclusive, social and real – working together to create the next chapter in our story.

This year, we wanted to inspire you to take the next step and come on the journey with us. Whether you’re dancing all night or roadtrippin’ around the country, we want to hear about it! So join in the conversations and show us what winter means to you, and meet the free-spirited faces behind the campaign.

What’s been your favourite part of the shoot?

“My favourite part of the day has been being part of the ad and meeting Rae Morris because she’s so so lovely”

Leanne Lim Walker, Fashion Blogger

“Driving in the convertible through the desert with the boys and girls”

Abigail Richards, Model

Describe your style in three words...

Im quite boyish individual-being individual is very important- and natural you have to be yourself

Rae Morris, Singer-Songwriter

Which look from the ad do you love most?

“The black playsuit with the hamsa necklace – it’s just very me.The sunglasses are amazing withthe mirrored lenses in them”


My favourite look from today has to be the multi-coloured patterned dress

Abigail Richards, Model

Best thing about Winter?

The flowers and the festivals

Lily Aspinall, Model

“Spending quality timewith family and friends,I think that’s the best thing”

Richard, Model

Want more? Watch the best bits from behind-the-scenes

Shop the campaign here >