We catch up on set with boohoo’s Senior Stylist Kate Holroyd
What was your inspiration behind styling this ad?
The trend Poolside Glam is pretty self-explanatory – but the key thing here was to make it wearable. I pared back a lot of the accessories to make the clothes the focus.
What are this summer’s key pieces?
A statement swimsuit is a must round the pool (just don’t stay out too long or you’ll risk some very dodgy tan lines!) and I love the slinky evening dresses coming through this season. The white plunge dress we shot on our gorgeous model Franny (pictured left) is the ultimate night-ready look – but keep it understated with sleek silver accessories and a caged heel.
How can the guys change it up from day to night?
A great shirt or lightweight layer is an easy evening transition – the cream linen bomber we shot should be staple to throw on for balmy summer nights. It looks great on girls too…