<-h2->Face Primer<-h2-> If you want your makeup to last all day, it starts with the right makeup primer. Face primer helps your makeup stay in place, banishing flaky mascara and chalky foundation. So, whether you're getting ready for uni, a night out or just snapping pics for the 'gram, the best primers will help keep your glam in place! The elf primer is a viral hero - lightweight, affordable and perfect under foundation or worn solo for a natural glow. Skin looking too shiny? Check out our best primers for oily skin to keep your look matte and fresh. Pair with your go-to fit, and you're ready to tackle the day.