From Manchester’s best kept fashion secret to one of
the fastest growing international etailers,
has quickly evolved into a global fashion leader of its generation.

Combining cutting-edge design with an affordable price
tag, we’ve been pushing boundaries for the past eight
years to bring you all the latest looks for less.

Our philosophy is pretty simple: we don’t take fashion
or life too seriously. Whether you like to keep one step
ahead of the trends, or if subtle style is more your thing,
we’re sure we’ve got something you’ll love. And with up
to 100 pieces hitting site every day and a new collection
each week, we never stop - it’s 24/7 fashion at its best.

Working as a fashion designer from London to Hong
Kong, Carol always had international plans in mind.
Heading back to the North of England over 20 years
ago, Carol headed up a small design team before was born.

Today, when not at the Manchester HQ, Carol can
often be found behind the scenes of the TV ads
and photoshoots where she can see the brand
'come to life'. She also travels across the
world to ensure boohoo has a consistent brand
positioning globally.

We had a quick catch up with Carol to find out

Q: What three words would you use to describe boohoo?
A: Accessible, Aspirational, Creative.

Q: Best thing you’ve learnt along the way?
A: Expect the unexpected! Our team continues
to amaze us with their hard work and dedication
in our journey of becoming a global fashion leader;
we have come so far in just a few years!

Q: What makes a good team?
A: At boohoo we’ve created a P A C T
(to be passionate, agile, creative and aboveall a team)
everyone here shares the same core values as well
as an insatiable passion for what they do!
Every single person’s contribution is important to us,
and we believe in investing in talent at all levels and
sharing our successes together.

Q: Proudest boohoo moment…
A: Growing from a team of three to 500 is something
I’m really proud of; our team  is the core of our
business and being able to grow year on year just
goes to show what we’ve achieved.

Q: If you weren’t working in fashion, what would
you be doing?

A: Hard to imagine, I'd definitely be doing something
in the arts - maybe a painter.

Q: Why boohoo?
A: boohoo is a word which works universally, we always
knew we'd be global!

Q: Best way to start the day?
A: I love to start the morning by taking my Jack Russell
Colin for a walk, then catching up on all the latest news
on my way to work.

Q: How do you ensure you keep ahead of the game?
A: We’re always open to new ideas, constantly keeping
ahead of the trends whether it’s in design, social media
or new marketing techniques.
We’ve recently created our first digital magazine to fit
the on-the-go lifestyle of most of our customers, giving
them quality editorial content and fashion inspiration
anytime, anywhere!