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Customer Service

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TERMS AND CONDITIONS OF USE

These terms and conditions apply to the entire contents of the website under the domain name www.boohoo.com ("Website"). Please read these terms carefully before using this Website. References to “us,” “we,” “our” or similar derivations refer to Boohoo.com UK Limited, the owner and operator of the Website. Your attention is in particular drawn to paragraphs 7 and 8 of these terms and conditions. Using this Website indicates that you accept these terms and conditions together with our Privacy Notice and Cookies policy and all applicable laws and regulations regardless of whether or not you choose to register with us. If you do not accept these terms and conditions, do not use this Website. You should print a copy of these terms and conditions for future reference.

2. License
  1. Unless otherwise stated, the copyright and other intellectual property rights in all material on this Website are owned by us, our licensors, advertisers or content suppliers. Except as expressly provided nothing contained herein shall be construed as creating any license or right under copyright, trademark or other intellectual property rights. You may store, manipulate, analyze, reformat, print and display the content supplied solely for your own personal and non-commercial use. In no event are you permitted to publish, distribute or otherwise reproduce in any format any of the content or copies of the content supplied to you or which appears on the Website. Any use of extracts from this Website other than as permitted above for any purpose is prohibited. If you breach any of the provisions of these terms and conditions, your permission to use this Website automatically terminates. boohoo.com is a trade mark. No license or consent is granted to you to use these marks in any way except as expressly provided herein, and we reserve all rights in these and any related marks. You agree not to use these marks or any marks, which are colorably similar without the written permission of Boohoo.com UK Limited.
  2. Subject to clause 2.1, no part of the Website may be reproduced or stored in any other website or included in any public or private electronic retrieval system or service without our prior written permission.
  3. Any rights not expressly granted in these terms are reserved.
3. Service access
  1. While we endeavor to ensure that this Website is available 24 hours a day, we shall not be liable if for any reason this Website is unavailable at any time or for any period.
  2. We give no warranties as to the availability, performance or accessibility of the Website.
  3. Access to this Website may be suspended temporarily and without notice at our discretion including without limit in the case of system failure, maintenance or repair or for reasons beyond our control.
4. Links and Advertisements
  1. Links to third party websites on this Website are provided solely for your convenience. If you use these links, you leave this Website. We have not reviewed these third party websites and do not control and are not responsible for these websites or their content or availability. We, therefore, do not endorse or make any representations about them, or any material found there, or any results that may be obtained from using them. If you decide to access any of the third party websites linked to this Website, you do so entirely at your own risk.
  2. We reserve the right to display advertisements on the Website and on your login pages of third party products and/or services which may be of interest to you. Please be aware that the products and services advertised are not provided by us and are provided by third parties over whom we do not have control. You should satisfy yourself that you wish to purchase those products or services and that you agree to the third party’s terms and conditions before contracting with them. We accept no liability for any products or services or information provided by third party providers.
  3. If you would like to create a link to this Website, you may only do so with our prior written consent.
5. Registration
  1. Each registration is for a single user only. We do not permit you to share your user name and password with any other person nor with multiple users on a network.
  2. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Responsibility for the security of any passwords rests with you.
6. Disclaimer
  1. While we endeavor to ensure that the information on this Website is correct, we do not warrant the accuracy and completeness of the material on this Website. We may make changes to the material on this Website, or to the services provided on it, at any time without notice. The material on this Website may be out of date, and we make no commitment to update such material.
  2. The material on this Website is provided "as is", without any conditions, warranties or other terms of any kind. Accordingly, to the maximum extent permitted by law, we provide you with this Website on the basis that we exclude all representations, warranties, conditions and other terms (including, without limitation, the conditions implied by law of satisfactory quality, fitness for purpose and the use of reasonable care and skill) which but for these terms and conditions might have effect in relation to this Website.
7. Liability
  1. The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:
  2. All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity. Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:
    1. Loss of income or revenue;
    2. Loss of business;
    3. Loss of profits or contracts;
    4. Loss of anticipated savings;
    5. Loss of data;
    6. Loss of goodwill;
    7. Wasted management or office time; and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.
      1. Nothing in these terms and conditions shall exclude or limit our liability for:
      2. death or personal injury caused by negligence; or
      3. fraud; or
      4. misrepresentation as to a fundamental matter; or
      5. any liability which cannot be excluded or limited under applicable law.
      6. If your use of material on the Website results in the need for servicing, repair or correction of equipment, software or data, you assume all costs thereof.
      7. Any transmission of data to the Website is at your own risk. You accept the inherent security risks of providing information and dealing on line over the internet. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access. We will not be held responsible for any breach of security unless this is due to our negligence or willful default.
      8. 7.5 You have read this disclaimer and agree to it on the basis that you agree it is reasonable.
8. Indemnity
  1. You agree to indemnify, defend and hold harmless Boohoo.com UK Limited, its directors, officers, employees, consultants, agents, and affiliates, from any and all third party claims, liability, damages and/or costs (including, but not limited to, legal fees) arising from, without limitation, your use of the Website, your breach of these terms and conditions, your infringement of any intellectual property right or any other right of any person or entity, or your breach of any duty of confidence or privacy, or any defamatory statements made by you in any form.
9. Termination
  1. We may at any time terminate or suspend any part of the Website without notice to you.
10. Governing law and jurisdiction
  1. These terms and conditions are to be construed in accordance with the laws of England and Wales and irrespective of your place of domicile, in the event of any dispute associated with these terms
  2. You agree and accept to be bound by the terms of our Privacy Notice.

1. OUR RETURNS POLICY

If you are a customer in the UK or the European Union (EU), you get 14 calendar days under law to cancel your order if you change your mind. However, we may, in our sole discretion, offer you a longer period for returns from time to time. This cancellation period starts from the day after you receive your order. If your order is split into more than one delivery, then the cancellation period will start on the day after you have received all of the Products in your order. Find out how to return your Product(s) at paragraph 5 below.

If you receive faulty Products, you may also have a right to return these Products and to ask us to repair or replace them, or get a refund. Further details on this are set out below.

Please note that, with the exception of any Products which are faulty (for which, see paragraph 2 below):

  • Any Product(s) returned must be sent to us within 14 days from the date you notify us of your intention to return the Product(s).
  • Returned Products should be sent back to us in their original condition, together with the original packaging and all tags.
  • All Products are inspected on return. When trying on clothing, please be careful with the Product (e.g. don’t apply excessive force when pulling zips) and don’t wear products that could mark or scent a Product (such as make-up, fake-tan, perfume, deodorant, cologne etc.).
  • Returned Products must be unworn and unwashed.

We will not accept returned Products that show any signs of having been worn or washed, including where the Products are stained or otherwise marked or damaged.

If a Product is returned to us that has been worn, used, damaged, or is otherwise in an unsaleable condition, we reserve the right to refuse your refund. Alternatively, we reserve the right to reduce your refund value to reflect any reduction in the value of a Product.

In addition:

  • Pierced jewellery cannot be returned for health and hygiene reasons if the packaging has been removed, or the seal has been removed, tampered with, or broken.
  • Underwear, swimwear and fashion facemasks can only be returned if the hygiene seal has not been removed and all tags remain intact.
  • Beauty products (including facial and body products) and accessories cannot be returned for hygiene reasons, if they have been opened, used or if the protective seal is not intact.
  • Returned shoes must not have been worn outside, however they may have been tried on indoors (but not on any stone or tiled floors). Any returned footwear must be in its original box (if any) and original shoe or dust bag (if any).
  • Electrical Products may have their own specific warranty period or additional terms relating to returns. Please see further details on any product page. In some cases, electrical Products may not be returned if the packaging has been tampered with or opened, or if any hygiene seal (where applicable) has been tampered with, or is broken.

This does not affect any other rights you may have under the law.

2. RESTRICTIONS TO YOUR ACCOUNT

We reserve the right in our sole discretion to block your customer account, in circumstances where you breach this Returns Policy or breach our Website Terms of Useor Terms and Conditions of Sale , including by returning Products in a used condition, or failing to return Products relating to cancelled orders.

Where we suspect fraudulent activity, including in circumstances where there are suspicious claims relating to orders having been placed, but not received, or if we suspect that you are returning Products after they have been used or worn, or Products returned do not match what you ordered, we reserve the right to withhold refunds and restrict your account (and any associated accounts) from placing orders in the future. If this happens to you and you think we’ve made a mistake, you can Contact Us and we will discuss the matter with you further.

If your account has been restricted and you need to make a valid return, please Contact Us and we can provide you with further assistance, although you may be responsible for the cost of returning Products to us. We reserve the right to take legal action in the case of fraudulent activity on your account, whether suspected or proven.

This does not affect any rights you may have under law.

3. INCORRECT, MISSING OR DAMAGED PRODUCTS

If you receive a Product that is incorrect or damaged please head over to our Contact Us section and let us know as soon as possible, so that we can consider the matter further.

When you first contact us please include the following information by way of a report of the fault:

  • Your name.
  • Order number.
  • Date of purchase.
  • Date of discovery of the fault.
  • Product name and code.
  • Picture and/or video of the fault.
  • Description of the fault.
  • (The product name and code can be found on your order confirmation email).

If you believe there is an item missing from your order please contact us within 14 days of delivery of your order otherwise the order will be deemed accepted.

If you contact us via the 'Contact Us' form, please have an image of the faulty Product ready for when you receive a reply as you won’t be able to attach the image on the form.

Once we receive the information requested above, we will consider the issue and we may need to ask you for some further details before we can make a decision on how (if at all) we can help you.

If we accept that the Product(s) is incorrect, missing or damaged, we may in our discretion, offer you a refund or partial refund, which may be by way of e-gift voucher. Our decision on this will depend on our assessment of the fault issue. If we do not accept that the Product(s) is incorrect, missing or damaged, we shall inform you of our decision.

If we do not accept that the Product is faulty, we shall inform you of our decision.

Please be assured that any information you provide will be handled in accordance with our Privacy Notice. Our Privacy Notice is available here.

Any decision by us does not affect any other consumer rights you may have under law.

4. CONTACTING US TO CANCEL YOUR ORDER

If you receive a Product that is incorrect or damaged please head over to our Contact Us section and let us know as soon as possible, so that we can consider the matter further.

When you first contact us please include the following information by way of a report of the fault:

  • Your name.
  • Order number.
  • Date of purchase.
  • Date of discovery of the fault.
  • Product name and code.
  • Picture and/or video of the fault.
  • Description of the fault.
  • (The product name and code can be found on your order confirmation email).

If you believe there is an item missing from your order please contact us within 14 days of delivery of your order otherwise the order will be deemed accepted.

If you contact us via the 'Contact Us' form, please have an image of the faulty Product ready for when you receive a reply as you won’t be able to attach the image on the form.

Once we receive the information requested above, we will consider the issue and we may need to ask you for some further details before we can make a decision on how (if at all) we can help you.

If we accept that the Product(s) is incorrect, missing or damaged, we may in our discretion, offer you a refund or partial refund, which may be by way of e-gift voucher. Our decision on this will depend on our assessment of the fault issue. If we do not accept that the Product(s) is incorrect, missing or damaged, we shall inform you of our decision.

If we do not accept that the Product is faulty, we shall inform you of our decision.

Please be assured that any information you provide will be handled in accordance with our Privacy Notice. Our Privacy Notice is available here.

Any decision by us does not affect any other consumer rights you may have under law.

5. HOW TO RETURN A PRODUCT & HOW MUCH DOES IT COST?

UK & INTERNATIONAL RETURNS

Please note that if you choose to return via any method other than one of our chose carriers, you will remain responsible for the items including for any loss or damage until we receive them.

For International returns, you will need to pay for your return, you can find out the postage price in the portal or you will be asked to download a returns label and pay for postage at your local post office. Please use a trackable service and keep your proof of postage receipt until after your refund is processed.

If you use the returns portal, the process for returns is as follows:

  1. Repack your Products.
  2. Login to our returns portal. You will need your order number and email/last 4 digits of your phone number.
  3. Select your preferred return option (Print returns label at home or in store options).
  4. Once you have processed your return in the portal you're ready to post it off! Make sure you keep proof of postage!
  5. Keep an eye on your return tracking. You'll get an email once we receive your returned Product.

If you do not use the returns portal, then you can repack the Products for returning at your own cost. In this case, please ensure that the return parcel is marked clearly with the wording "Return to supplier" or wording having similar effect.


Start a Return

Good to know...

We've gone paperless! You'll no longer receive a delivery note in your parcel.

6. HOW LONG DOES IT TAKE TO PROCESS MY RETURN?

It can take up to 28 days from the date of your return for your parcel to be delivered back to our warehouse and your refund processed. On receiving your return, the next step is for us to check the Product(s). Once our checks are complete, we’ll refund you for the accepted Products returned unless there are any issues with the Product(s) returned as follows:

  • If you paid using a credit or debit card, we will process your refund within 14 days of us receiving the Products, and the funds should appear on your bank statement around 7 working days thereafter (exact timing will depend on your card issuer).
  • If you paid for your order with a gift voucher or store credit, the value of the returned Product will be credited back to your boohoo account.
  • If you paid using a “buy now, pay later” service provider, we will notify the relevant service provider that you have returned your Products to us, and the relevant service provider will process your full or partial refund as applicable, in accordance with its terms and conditions. Please note that different refund processing times may apply, and you should review the applicable terms for your chosen service provider for further information.

Finally, we’ll make sure to keep you in the loop and send you an email as soon as your parcel arrives back at our warehouse, and again when we have processed your refund.

7. CAN I HAVE AN EXCHANGE INSTEAD OF A REFUND?

Unfortunately, we don’t offer an exchange facility at this time. Simply return your Product(s) by following these easy steps on the 'How do I return?' section and reorder for a replacement.

8. CAN I DISPUTE MY REFUND?

If you are not happy with your refund, and you wish to dispute this, you must do so within 28 days of receiving your refund.

Here at boohoo.com UK Ltd (‘boohoo’) we are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred and disclosed by boohoo. It applies to data collected when you use our websites, iOS and android applications, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It also applies to the extent that someone has nominated you through our "refer a friend" function or purchased an e-gift card on your behalf. It covers:



  • The personal data we collect
  • How we collect your data
  • How we use your data
  • Marketing preferences, adverts and cookies
  • Links to other websites and third parties
  • How we share your data
  • Your rights
  • Changes to this privacy notice
  • How to contact us


Who is boohoo

boohoo is a leading online fashion retail company. We design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16-24 year-old consumers in almost every country in the world.

Boohoo.com UK Ltd, of 49-51 Dale Street, Manchester M1 2HF (collectively referred to as “boohoo”, “we”, “us” and “our” in this privacy notice) is the controller and responsible for your personal data collected through the www.boohoo.com website (the “website”) and boohoo app (the “app”).

Details of our Data Protection Officer responsible for overseeing questions in relation to this privacy notice, and our details are set out in the “How to Contact Us” section at the end of this notice.

Boohoo is part of the Boohoo Group (“Group”) and, as part of the Group, is affiliated with a number of brands, including Karen Millen, Warehouse, Debenhams, Oasis, Coast, Dorothy Perkins, Debenhams, Burton, Wallis, boohooMAN, Prettylittlething and Nasty Gal. In this privacy notice, such brands together with any other brand which is acquired into the Group shall be referred to as the “affiliated group companies”.



Our commitment to you

We take the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. This privacy notice describes the personal data we are collecting about you and how it is used.

We will only collect and use your personal data for the following purposes, to:

  • fulfil your order(s)
  • fulfil orders made on your behalf (e.g. e-gift card orders)
  • communicate with you following a "refer a friend" nomination
  • keep you up to date with the latest offers and trends
  • give you a better shopping experience
  • help us to make our marketing more relevant to you and your interests
  • improve our services
  • meet our legal responsibilities


How we keep your data safe and secure

We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.

We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.

In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.



The personal data we collect

Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website.

The following groups of personal data are collected:

  • Identity Data includes information such as: first name, last name, title, date of birth (optional), occupation, personal description, photo and gender.
  • Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number, loyalty programme membership number, and social media id (if you log in by social media).
  • Financial Data includes information such as: payment card details and bank account.
  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders, and details of any rewards and bonuses awarded.
  • Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
  • Usage Data includes information such as: how and when you use our website/app, how you moved around it, what you searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty programme activities; and details of any other boohoo products and services used by you.
  • Marketing and Communications Data includes information such as: your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.



How we collect your data

We may collect personal data about you in the following ways:

  • Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

    • Create an account or purchase products on our website;
    • Subscribe to our newsletter, discussion boards, social media sites or create wish lists;
    • Enter a competition;
    • Join a Boohoo loyalty programme;
    • Complete a voluntary market research survey;
    • Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);
    • Use the “refer a friend” function on our website; or
    • When you log in to our website via social media.
  • Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.
  • Third parties – we may receive personal data about you from various third parties, including:

    • Identity and Contact data from another individual when they purchase an e-gift card for you or use the "refer a friend" function on our website;
    • Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies’.
    • Technical Data from affiliate networks through whom you have accessed our website;
    • Identity and Contact Data from social media platforms when you log in to our website using such social media platforms;
    • Identity and Contact data from third parties, including organisations (including law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.


How we use your data

The legal basis for processing your personal data

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

  • we have your consent to do so, or
  • we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or
  • the processing is in our legitimate interests and not overridden by your rights, or
  • we have a legal obligation to collect or disclose personal data from you.

 

Uses made of your personal data

Your personal data is used by boohoo to support a range of different activities. These are listed in the table below together with the types of data used and the legal bases we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To create an account and register you as a new customer (either directly or via social media).

  • Identity
  • Contact
  • Consent

To process and deliver your order including: recording your order details; keeping you informed about the order status; process payments and refunds, collect money owed to us;

To protect our customers, boohoo group companies and website from fraud and theft, which involves automated decision making to assist such fraud prevention and detection.

  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract with you
  • Necessary for our legitimate interests (e.g. to recover debts due to us)
  • For automated decision making we consider that fraud detection and prevention is in our legitimate interests to ensure that fraudulent transactors are unable to benefit from our services and in the legitimate interest of the public as whole due to the impact of fraud on the consumer market; we also consider it a necessary element of entering into a contract with you that we are able to verify your identity and prevent fraud.

To manage our relationship with you, including: providing you with any information, products and services that you request from us(or that has been requested on your behalf through our "refer a friend" function); notifying you about changes to our services, terms and conditions or privacy notice; asking you to leave a review or take a survey.

  • Identity
  • Contact
  • Profile
  • Marketing and Communications
  • Consent
  • Performance of a contract with you

To enable you to take part in a competition, event, survey, or receive a reward for shopping with us.

  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Where you have decided to enter into a competition or event, for the performance of a contract with you

To administer, protect and improve our business and our website/app, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and hosting of data; setting default options for you, such as language and currency.

  • Identity
  • Contact
  • Profile
  • Technical
  • Transaction
  • Marketing and Communications
  • Consent

To deliver relevant website content, online advertisements and information for you; and measure the effectiveness of the advertising provided.

  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • Consent

To use data analytics to improve: our website, products, services, marketing, customer relationships and experiences; and the website, products, services, marketing, customer relationships and experiences of our affiliated group companies;

and for market research, statistical and survey purposes.

  • Technical
  • Usage
  • Consent
  • Legitimate interests (to improve our websites, products, services, marketing, customer relationships and experiences, and those of our affiliated group companies)

To recommend products, services discounts and offers that may be of interest to you, including to send you such information by email, post or SMS.

  • Identity
  • Contact
  • Profile
  • Technical
  • Usage
  • Profile
  • Marketing and Communications
  • Consent.
  • Legitimate interests (when we share data with credit reference agencies, to ensure credit products are offered to customers who are suitable for it) See further details in the section ‘Marketing preferences, adverts and cookies'

To inform or remind you by email of any task carried out via our website which remains uncompleted, such as incomplete orders or abandoned baskets.

  • Identity
  • Contact
  • Usage
  • Consent

To protect our customers, boohoo group companies and website from fraud and theft

  • Identity
  • Contact
  • Profile
  • Necessary for our legitimate interests (to detect and prevent fraud)

To process and deliver your e-gift card orders including taking payment and communicating with you and/or the nominated recipient if delivered to another person.

  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.

If you have any questions about how boohoo use any of your personal data, please contact our Data Protection Officer at [email protected].



How long we keep your data for

We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available on request.



Marketing preferences, adverts and cookies

Marketing - your preferences

We may send you marketing communications and promotional offers:

  • if you have opened an account with us or purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving that marketing (in accordance with your preferences, as explained below);
  • by email if you have signed up for email newsletters;
  • if you have provided us with your details when you entered a competition and you have consented to receiving such marketing (in accordance with your preferences, as explained below).

We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form a view on what we think you may like, or what may be of interest to you, and to send you details of products and offers which may be relevant for you.

We may check your details with appropriate third parties (for example credit reference agencies, such as Experian) before we send you promotions for financial services products. This is to ensure your information is accurate, that the product is suitable for you, and to tailor those offers to you.We will ask you for your preferences in relation to receiving marketing communications by email, post, SMS and other communication channels.

From time to time we may also include with your order, inserts advertising goods, services or offers from other third-party companies that you may be interested in.

In respect of third party marketing communications, we will obtain your express opt-in consent before we share your personal data with any third party for marketing purposes.

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

  • you can unsubscribe or ‘opt-out’ by using the unsubscribe button and following the link included in the footer of any marketing email; or
  • account holders may withdraw their consent by simply logging in to My Account and editing your ‘Contact Preferences’.

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.

Cookies

Our website uses cookies to distinguish you from other users of our website and to keep track of your visits. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. They also help us and our advertising networks to make advertising relevant to you and your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

For detailed information on the cookies which we and our third-party providers use and the reasons why we use them, please refer to our Cookie Policy.

Online ads

We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target boohoo banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

Our use of analytics and targeted advertising tools

We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps (as described above) to you, deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google's interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender and interests) to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook, Content Square, Adroll, Bloomreach, Criteo and Bing to perform similar tasks, using your Contact, Technical, Usage and Profile Data.

In order to opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings (see Cookie Policy for details) or opt-out of the relevant third-party In order to opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings (see Cookie Policy for details) or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features. As an added privacy measure, you can also use the The Digital Advertising Alliance (which includes companies such as Google, Bloomreach and Facebook) provides a tool called WebChoices that can perform a quick scan of your computer or mobile devices, find out which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly.uthenticated">Ad Settings. For example, you can opt-out of the Google Display Advertising Features. As an added privacy measure, you can also use the The Digital Advertising Alliance (which includes companies such as Google, Bloomreach and Facebook) provides a tool called WebChoices that can perform a quick scan of your computer or mobile devices, find out which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly.

If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us.



Links to other websites and third parties

Our website may include links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.



How we share your data

We may disclose and share your personal data with the parties set out below:

  • where you have consented for us to do so. For example, if you have consented to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications;
  • • to business partners, suppliers, sub-contractors and other third parties that we use in connection with the running of our business for the purposes set out in the table above in the section ‘How we use your data’, such as:
    • third party service providers that we engage to provide IT systems and software, and to host our website;
    • third party payment processing services (including Worldpay, Adyen, Paypal, and in certain regions, Klarna, Laybuy, Clearpay and Zip (please see T&C’s https://www.klarna.com/uk/terms-and-conditions/ / https://www.clearpay.co.uk/en-GB/terms-of-service / https://www.laybuy.com/uk/consumer-terms https://zip.co/uk/terms-conditions/for more information) to process your payment to us. boohoo does not store your payment information. Your payment details are provided to the payment processing service you have selected, who are required to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data;
    • services and to provide marketing and advertising services;
    • third party service providers that we engage to deliver and process your e-gift card orders and e-gift card payment (including Jigsaw Business Solutions Ltd and Stripe Payments UK Ltd)
    • third party service providers that we engage to deliver goods you have ordered and to manage any returns;
    • third party service providers that we engage to send emails and postal mail on our behalf including in relation to incomplete orders or abandoned baskets, or marketing communications, to provide data cleansing services and to provide marketing and advertising services;
    • analytics and search engine providers that assist us in the improvement and optimisation of our website;
    • affiliate networks through whom you have accessed our website;
  • to any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
  • to protect our customers, boohoo group companies and website from fraud and theft, we may share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name and location), together with account information, with other boohoo group companies and with third party organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that the other boohoo group companies and these third parties may retain a record of the information that we provide to them for this purpose;
    • we may share your personal data with Ravelin and/or Risk Guardian and/or other fraud prevention and analysis service providers, in order to carry out fraud prevention checks on our behalf. If personal data is provided to Ravelin, Ravelin will also use this personal data to improve its service and machine learning to improve its automated processing. A copy of Ravelin's privacy notice can be found at: https://www.ravelin.com/privacy-policy-new which explains how Ravelin will use your personal data for these purposes; and
    • we may further share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name and location), together with account information, with organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
  • to our professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.


Worldpay

Worldpay are the data controller in respect of the Personal Information that you give to them (and which they hold about you) when you sign up for, access, or use services, features, technologies or functions offered on the Worldpay website (including when using Worldpay to pay for goods or services offered on the Boohoo website) and in relation to Personal Information collected during the course of business as set out in their Privacy Policy which can be found on their website at https://www.worldpay.com/



Your data and countries outside of the UK

The personal data we collect from you may be transferred to, and stored at, destinations outside the UK using legally-provided mechanisms to lawfully transfer data across borders. It may also be processed by staff operating outside the UK who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy notice.

Whenever we transfer personal data outside the UK, we will ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards, as required by law, are in place. We will be able to transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. More information can be found here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers/

Otherwise, we may use specific contractual clauses approved for use in the UK which give personal data the same protection as it has in in the UK. More information about this is available here: : https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/sccs-after-transition-period/

Please contact us if you want further information on the countries to which we may transfer personal data and the specific mechanism used by us when transferring your personal data outside the UK.



Your Rights

You have several rights under the data privacy legislation. This includes, under certain circumstances, the right to:

  • request access to your personal data
  • request correction of your personal data
  • request erasure of your personal data
  • request restriction of processing of your personal data
  • request the transfer of your personal data
  • object to processing of your personal data
  • request human intervention for automated decision making

 Brief details of each of these rights are set out below. If you wish to exercise any of these rights, please email us at [email protected].

Request access to your personal data

You have the right to obtain a copy of the personal data we hold about you and certain information relating to our processing of your personal data.

Request correction of your personal data

You are entitled to have your personal data corrected if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and updating your details directly, or by emailing us at [email protected].

Request erasure of your personal data

This enables you to request that boohoo delete your personal data, where there is no good reason for us continuing to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Request restriction of processing of your personal data

You have a right to ask boohoo to suspend the processing of your personal data in certain scenarios, for example if you want us to establish the accuracy of the data, or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Where processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in future.

Request the transfer of your personal data

You have the right to obtain a digital copy of your personal data or request the transfer of your personal data to another company. Please note though that this right only applies to automated data which you initially provided consent for us to use or where we used the data to perform a contract with you.

Object to processing of your personal data

You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing it (as explained above). You also have the right to object to our processing of your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms.

Request human intervention for automated decision making and profiling

You have the right to request human intervention where we are carrying out automated decision making when processing your personal data. This form of processing is permitted where it is necessary as part of our contract with you, providing that appropriate safeguards are in place or your explicit consent has been obtained.

We will try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of the above rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Right to lodge a complaint

If you have any concerns or complaints regarding the way in which we process your data, please email us directly at [email protected]. You also have the right to make a complaint to the ICO (the data protection regulator in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.



Changes to this privacy notice

From time to time we may change this privacy notice. If there are any significant changes we will post updates on our website, applications or let you know by email.



How to contact us

We welcome feedback and are happy to answer any questions you may have about your data.

Please send any questions, comments or requests for more information to our nominated representative and Data Protection, who can be contacted at [email protected].

This privacy notice was last updated on 29th July 2022 (Version v1.11)

Boohoo.com UK Limited,

Registered Company Number: 05723154,

UK VAT Number: 185 4874 61.