boohoo. For every version of you.

boohoo (boohoo.com) is a British online fashion, beauty and home brand. It sells its own-label clothing alongside a marketplace of partner brands, and it’s aimed mainly at 16–30-year-olds who want the latest trends at value prices. boohoo was founded in Manchester in 2006 and is online only.

boohoo was founded in 2006 by Mahmud Kamani and Carol Kane in Manchester, England. The pair had worked together for more than a decade at Pinstripe, a Manchester clothing wholesaler started by Kamani’s father, Abdullah, before they took the idea online and launched boohoo.

boohoo’s head office is at 49–51 Dale Street, Manchester M1 2HF, England. Its parent company, Debenhams Group, is based at the same address.

boohoo is a UK company, headquartered in Manchester. It ships to the USA and many other countries, and has a dedicated US site, but it is not a US company.

Yes. boohoo is owned by Debenhams Group, the company that was known as Boohoo Group until 2025. boohoo is one of the group’s main brands, alongside Debenhams, PrettyLittleThing, boohooMAN and Karen Millen.

Debenhams Group is led by chief executive Dan Finley. boohoo co-founder Mahmud Kamani is executive chairman.

No. Only the parent company changed how it trades. In March 2025, Boohoo Group began trading as Debenhams Group, reflecting the success of the Debenhams brand and its marketplace model, which the group now uses as the blueprint for its other brands. Legally the company is still boohoo group plc, with Debenhams Group as its trading name. The boohoo brand and boohoo.com carry on trading as normal.

No. boohoo.com is a shopping site and brand where customers buy fashion, beauty and home products. Boohoo Group was the former name of the parent company that owns boohoo and other brands. Since March 2025 that parent has traded as Debenhams Group.

No. They’re separate websites and brands under the same parent company.

boohoo.com is a trend-led fashion, beauty and home marketplace for a younger customer. Debenhams.com is Britain’s online department store, relaunched after the group bought the Debenhams brand and website in January 2021 for £55m. That deal didn’t include the old Debenhams shops. Debenhams carries thousands of brands, including group labels such as Dorothy Perkins, Wallis, Burton, Warehouse, Oasis and Coast. Each site has its own accounts and checkout.

Debenhams Group owns or operates:

• Debenhams, the online department store
• PrettyLittleThing (PLT), women’s fashion and beauty
• boohooMAN, menswear
• Karen Millen, dressier womenswear
• Dorothy Perkins, Wallis, Burton, Warehouse, Oasis and Coast, British high-street names now sold mainly through Debenhams
• MissPap, value womenswear

Nasty Gal was part of the group from 2017 until it was sold to WSG Brands on 15 September 2026.

boohoo is a brand, not a listed company on its own. Its parent, Debenhams Group (boohoo group plc), is a public limited company. Its shares trade on the London Stock Exchange’s AIM market under the ticker DEBS. Before the 2025 name change the ticker was BOO.

No. boohoo is an online-only retailer with no shops. You can shop on boohoo.com, on boohoo’s regional sites and in the boohoo app.

boohoo sells fashion, beauty and home, all in one place:

• Womenswear: dresses, tops, denim, knitwear, activewear, loungewear, nightwear, lingerie, suits and tailoring
• Menswear through boohooMAN
• Shoes: boots, heels, trainers, sandals and more, including wide fit
• Accessories: bags, jewellery, watches, sunglasses, belts and hats
• Beauty: make-up, skincare, haircare, body care, beauty electricals and wellbeing
• Home: bedding, bathroom, décor, kitchen and dining, home electricals and luggage
• Occasion and going-out: partywear, evening wear, wedding guest outfits, bridal and gifts

Yes. Womenswear is the bigger side of boohoo, and menswear is sold under boohooMAN. boohooMAN covers t-shirts, hoodies, tracksuits, joggers, jeans, trousers, shirts, coats and jackets, knitwear, suits and tailoring, shoes and accessories, in Plus Size and Tall fits as well as standard sizes.

Yes, all four. boohoo’s womenswear comes in Plus Size, Petite, Tall and Maternity, covering everything from dresses, tops, co-ords and jeans to coats, swimwear, loungewear and occasionwear. boohooMAN offers Plus Size and Tall. boohoo’s own activewear line, DSGN Studio, also comes in Plus Size, Petite, Tall and Maternity.

boohoo is a value-led fast-fashion retailer. It launches trend-led styles quickly and in volume, mostly for 16–30-year-olds. Prices start from a few pounds on some items, and most everyday pieces sit well under £50.

Yes, both.

Beauty covers make-up, skincare, hair, body, nails, tanning, beauty electricals (hair dryers, straighteners, tongs) and wellbeing products, from brands including L’Oréal Paris, Maybelline, NYX Professional Makeup, Rimmel London, Revolution, Garnier, Babyliss and Bondi Sands.

Home covers bedding, bathroom, décor, candles and lighting, kitchen and dining, home electricals and suitcases, from brands including Snuggledown, Homescapes, Living & Home and Furn.

Yes. boohoo works as a marketplace, so its own-label range sits next to more than a thousand partner brands. The mix changes often, but it has included:

• Fashion: Ann Summers, AX Paris, Goddiva, Yours Clothing, Where’s That From, plus group labels such as Dorothy Perkins, Warehouse, Oasis and Karen Millen
• Shoes: Steve Madden, Faith, Linzi, Love Lemonade
• Accessories: Michael Kors, Ray-Ban, Gucci, Chloé
• Activewear: Gymshark, Mountain Warehouse, Myga
• Beauty: L’Oréal Paris, Maybelline, NYX, Rimmel London, Revolution, Medicube, Beauty of Joseon
• Home: Snuggledown, Homescapes, Furn, Melody Maison

DSGN Studio is boohoo’s own activewear brand, designed in-house for the gym, studio and everyday wear. It sits alongside partner activewear brands such as Gymshark and Mountain Warehouse, and comes in Plus Size, Petite, Tall and Maternity fits.

These are boohoo’s UK delivery options:

Deliveries arrive between 8am and 9pm. If your parcel is late, contact boohoo Customer Care with your order number. Next Day delivery is available for eligible brands only.

boohoo Premier is a paid annual delivery membership. It costs £9.99 for 12 months and gives you:

• Free UK Standard, Express and Next Day delivery, plus free Northern Ireland Standard delivery
• One free return per order
• Access to Premier Member Days and member-only offers from partner brands

If you joined after 2 March 2023, orders need to be at least £20 to get free Next Day delivery. Orders under £20 still get free Standard delivery. It doesn’t renew automatically: boohoo emails a reminder before it ends. You can cancel within 14 days of buying by emailing customerservices@boohoo.com.

Yes. boohoo ships to customers around the world and runs regional sites with local currency and delivery options, including the US, France, Ireland, the Netherlands, Australia, Sweden and Germany, plus a Rest of World site at eu.boohoo.com.

Items need to be returned within 21 days of receipt. Clothing and footwear must be unworn and unwashed, with the original labels attached. For hygiene reasons, boohoo can’t take back used or unsealed cosmetics, swimwear, lingerie, pierced jewellery, vitamins and supplements, or toiletries, unless faulty. Homeware such as bedlinen and pillows must be unused and in the original unopened packaging. Items bought online must be returned online, not in store. Your statutory rights aren’t affected.

Some items are sold by partner brands, called Concessionaire Brands, which can have their own terms. The full policy is on boohoo.com.

Start your return online. A returns charge of £1.99 per parcel is deducted from your refund. Premier members get one free return per order, and extra returns on the same order are charged. The steps differ slightly depending on whether an item was sold by boohoo or by a partner brand, so check the instructions for each item when you start your return.

boohoo accepts Visa, Mastercard, American Express, Maestro, Visa Electron, Apple Pay, Google Pay and PayPal. Klarna and Clearpay are available if you’d rather split the cost.

Use the boohoo contact page to chat with the team through Messenger or WhatsApp. boohoo doesn’t offer a phone line. Have your order number handy so the team can help faster.

Same family, different brands. boohoo launched in 2006 and covers womenswear, menswear (boohooMAN), shoes, accessories, beauty and home, as a marketplace of own-label and partner brands. PrettyLittleThing was founded in 2012 by Umar and Adam Kamani, sons of boohoo co-founder Mahmud Kamani, and joined the group in 2017. PLT focuses on women’s fashion and beauty, with a style identity led by influencers and celebrity creative directors. Both are part of Debenhams Group, and each has its own website.

boohoo is the larger, broader brand. Nasty Gal began in the US as a vintage seller on eBay, founded by Sophia Amoruso, and joined boohoo’s group in 2017 after going bankrupt. It was sold to WSG Brands for $16m on 15 September 2026, so it’s no longer part of Debenhams Group. MissPap is a value womenswear brand that joined the group in 2019 and is still part of it.